Jacksonville, FL - Almon Gunter, Founder and CEO of AGE3, LLC, has officially released his
latest book,
Mind Over Matter: Unlocking the Power of Mental Toughness, an inspiring
blueprint for resilience, focus, and growth. The new release marks a milestone moment for the
renowned performance coach, whose work has transformed how athletes, business leaders,
and students approach the power of mindset.
Blending personal storytelling with actionable principles, Gunter invites readers to master the
one muscle that controls everything — the mind. The book offers a roadmap for breaking
through self-imposed limits, cultivating mental discipline, and building the emotional
endurance needed to thrive in the face of challenge.
“
Mind Over Matter isn’t about being unbreakable — it’s about becoming unshakeable,”
says Gunter. “Mental toughness isn’t something you’re born with; it’s something you build
through purpose, consistency, and heart. Once you learn to lead your mind, everything
else follows.”
Throughout its pages,
Mind Over Matter teaches the art of staying grounded under pressure
and using every setback as a setup for a comeback. Each chapter draws from Gunter’s
experience as a world-class sprinter, corporate trainer, and mentor to thousands who’ve
embraced the AGE3 philosophy of personal excellence.
Highlights from the book include:

Real-world strategies for mastering self-talk, confidence, and consistency.

Lessons in resilience from Gunter’s own athletic and coaching journey.

Tools to transform everyday stress into purposeful energy.
Mind Over Matter stands as the cornerstone of the AGE3 mission — empowering individuals
to think like champions, act with discipline, and lead with intention. Whether read in the locker
room, boardroom, or classroom, it’s a call to reclaim mental strength and rewrite the limits of
what’s possible.
Mind Over Matter: Unlocking the Power of Mental Toughness is available now for $17.95