Jacksonville, Florida -- Almon Gunter, Founder and CEO of AGE3, LLC, is back with his latest motivational framework for athletes, leaders, and everyday achievers everywhere: The Coach’s 10 Commandment.

Rooted in discipline, consistency, and mindset mastery, The Coach’s 10 Commandments reflect the same philosophy that has defined Gunter’s decades-long career as a world-class sprinter, corporate trainer, and leadership coach. Each commandment delivers a simple but powerful truth: success isn’t a moment - it’s a mindset.

“Champions aren’t made on game day,” Almon says. “They’re made every day—in the small moments where you choose focus over frustration and discipline over comfort.”

From showing up when you don’t feel like it to leading with ownership and energy, The Coach’s 10 Commandments remind us that excellence is a choice made one decision at a time.

The Coach’s 10 Commandments:

1. Don’t let yesterday’s L ruin today’s focus.

2. Show up when you don’t feel like it.

3. You don’t rise to the occasion—you fall to the level of your preparation.

4. Lose the ego, keep the edge. Stay coachable, stay dangerous.

5. Motivation is a feeling. Discipline is a decision.

6. You don’t level up by standing still. Move with what you got.

7. The way you do the little things is exactly how you'll do the big ones.

8. Champions don't pick and choose when to go hard. Lock in every single time.

9. Leadership starts with ownership. Lead with effort, energy, and create results.

10. Game day isn't a date on a calendar. It's an every day mindset.

Bring Almon’s Game Day Mindset to your stage, classroom, or broadcast. Book him to empower audiences through keynotes, podcasts, leadership training, and youth programs.